Working Notes on Review Profiles

Where Should the Clean-Up Start?

What Breaks First When a Business Moves?

Claim what exists before creating anything new -- duplicates are harder to remove than to avoid, once the obvious errors are gone. In the simplest terms, business directories tell business data providers that a business is real and reachable, more therefore after a move or a rebrand.

What Actually Counts as a Citation?

Chasing obscure directories is less valuable than fixing the three sources ranking systems actually read. Aggregator feeds sit silently behind the scenes, yet voice assistants read them constantly, at least in a competitive market.

Is Volume Ever Worth Chasing?

Where an ad stops working the moment the budget ends, a corrected record does not. For that reason, a workable routine is to claim each quarter and log every change with a date.

Geographic Signals: The Short Version

Five Checks Before You Submit

• Day one Nine times out of ten, keep a change log; six months on, no one remembers which field was edited or why.
• Day one The order matters: rebuild first, then audit, and only then submit anywhere new, assuming the basics are already in place.
• Later Start by pulling every existing record into one sheet before changing anything, and the same holds at scale.
• Quarter 1 Verify by phone or postcode lookup, not by memory, at least in a competitive market.
• Day one Work from the aggregators outward, since fixing a source fixes everything downstream.